You only need to do one thing. It seems so simple, right?
Just input the customer name. Read this: Names that make computers go crazy.
Gojko is someone you should be paying attention too. His books are great, and have real practical advice that can actually be used on projects. It is not pie in the sky theory.
Grab one of his books, my favorite is Impact Mapping. There are a couple titled “Quick Ideas” which are short, easy to digest and filled with great ideas.
Keep reading and working on your craft. We get better day by day.